Do:

• Do Ascertain If You Are Sending Commercial Messages To Or From Canada
• Do Understand That CASL Covers Email, SMS, MMS, TXT And All Social Media Messaging Platforms
• Do Take Advantage Of The 3 Year Transition Period To Obtain Express Consent
• Do Maintain A Database Of Your Commercial Message Contacts, And
• Do Keep Records Of When, Why, How And What Kind Of Consent Was Obtained
• Do Ensure All Commercial Messages Contain Proper Identification
• Do Ensure All Commercial Messages Contain An Easy To Use, Functioning  «unsubscribe»
• Do Ensure You Have Consent Specifically To Install A Computer Program
• Do Seek Out Answers When You Are Not Sure

Don'ts:

• Don't Press Send Unless You Are Sure!
• Don't Send An Electronic Message To Obtain Consent
• Don't Assume All Your Messages Are Commercial In Nature
• Don't Send Commercial Messages Where Implied Or Express Consent Has Not Been Obtained
• Don't Use Publicly Available Email Addresses Unless They Are Conspicuously Published And Your Commercial Message Relates To The Recipecient's Role In Their Organization
• Don't Forget To Remove Addresses Within 10 Days Where An Unsubscribe Has Been Received
• Don't Forget To Identify The Sender Or On Whose Behalf The Commercial Message Is Sent
• Don't Forget You Need An Exemption To Not Seek Consent Or Include An Unsubcribe Function
• Don't Try To Use A Charity Exemption For Non-registered Charities
• Don't Combine Fundraising and/or Information With Marketing In One Message & Fail To Obtain Consent
• Don't Mislead The Recipient With False Sender Or Subject Information
• Don't Harvest Email Addresses From Websites Or Use Personal Information For Unauthorized Purposes